Physician Peer Effect on Prescription Drugs

Interview with Harikesh Nair, Assistant Professor of Marketing,
Stanford University Graduate School of Business
Posted on: August 5, 2008
Runtime: 00:13:09

Prof. Harikesh Nair talks about his research on the role of "Opinion Leaders" in the marketing of pharmaceutical drugs.

Tags: prescription drugs, marketing, opinion leaders, Harikesh Nair, Stanford